ForeverGreen is a multilevel marketing company that sells supplements to help people improve their health, improve their appearance, and reduce musculoskeletal pain.
ForeverGreen is a new company with a flashy website and professional product design. Their products look great, but what does their market share look like?
Turns out, they haven’t exactly trended upward in recent years.
Did I get on board? This explains everything:
Search traffic for ForeverGreen is stable, but fairly flat. Their stock price, however, tells a different tale. The company rocketed to popularity in 2013 and 2014, but has slid slowly downward since then.
Granted, a stock price reflects investors’ valuation of the company, not necessarily their performance, but the company is definitely not on the up and up right now. That may change, though, if they can strike a new market opportunity with a hit product.
Products
All of ForeverGreen’s products are focused on healthy living, but they span several categories. The ForeverGreen Express line includes some of their popular and easy-to-use supplements like their nutritional shot Prodigy-5, their pain relief strips, and their facial mask.
The rest of their products are split into primary nutrition, weight management, and traditional supplement categories.
The primary nutrition supplement category contains food extract-type supplements, like ForeverGreen PURE, which is a marine phytoplankton extract, along with dozens of trace elements.
Azul, another primary nutrition product, is also a marine plankton based supplement, but this time the rest of it consists of extracts from various “super fruits.”
Followers of the latest trends in nutrition will recognize many of the fruits in the supplement: mangosteen, goji berry, pomegranate, and GAC fruit, to name just a few. At its core, Azul is a green drink supplement powder that you can just add to water.
The weight management category includes Fixx, a meal replacement shake made from organic whey protein and fruit and vegetable extracts. It’s supposed to be consumed instead of a standard breakfast or lunch to help you lose weight.
Whey protein is fairly well-known as an efficacious meal replacement agent; as reported in a 2004 article in the Journal of the American College of Nutrition, high-protein diets are known to increase thermogenesis, or your body’s metabolism.
The reasons for this are not quite clear, but they likely have something to do either with the increased metabolic cost of using protein for energy, or the direct effects of protein on muscle growth and muscle turnover.
ForeverGreen’s weight loss products also include the Thunder shake (another high protein product) and the Ketopia array of products.
Ketopia is actually a diet plan which attempts to induce ketogenesis, which is where your body switches largely to burning fat for energy. As you’d guess, the Ketopia products are high fat and low everything else, hence their ketogenic effects–as long as the rest of your diet is keto-compliant, of course.
In the traditional supplement category, the company sells three products, AIM, PULSE-8, and RETROME.
AIM is an immune system boosting supplement that’s based on transfer factors. These are immune system signaling chemicals that your body produces to aid with the efficacy of your immune response to infection.
Don’t worry, these transfer factors in AIM aren’t from other people—they’re isolated from animals. That does raise the question of whether they’re actually effective, though. Your immune system is a lot different from that of a chicken.
PULSE-8 is a supplement based on L-arginine, which is a supplement that’s supposed to be for heart health. The Mayo Clinic gives it a “B” grade, saying that there is some evidence that it can help people with coronary disease and chest pain, though more high quality research is needed. If this is up your alley, though, you should definitely have a chat with your doctor first.
RETROME is based on astragalus root that’s supposed to address aging directly, at its DNA root. While the science connecting DNA telomeres to aging is solid, there’s no peer-reviewed research that shows that the extract from the astragalus root actively affects DNA telomeres.
Compensation plan
As a newer company, the compensation plan for ForeverGreen is more than a bit confusing. Usually the newer companies have more transparent payment structures and rankings, but not ForeverGreen.
The membership fee is only $12, but you have to order a package of products to actually get it. Autoship is not required, but it does exist as an option.
Once you’re a member, you can order at wholesale prices, but they aren’t much better than the retail price. Other MLMs have fairly generous discounts for members, which enables you to make more retail profit, but not ForeverGreen.
On top of that, you need to maintain a minimum of 100 product volume per month to be eligible for commissions on your downline. This could be a difficult feat if you don’t have an effective strategy in place.
Recap
ForeverGreen is a lot of style, but a bit lean on substance. Their products look great, and their quality seems to be pretty high. Some products are a little lean on the science, but others are pretty well-backed by good scientific studies.
You’ll need to spend quite a while reading over the compensation plan and crunching some numbers on whether it’s going to be a financially feasibly business plan.
You’ll need to find a large customer base that’s interested in the kind of products that ForeverGreen supplies, and don’t already have a preferred retail brand they stick with. And you’ll have to do all of this before jumping into ForeverGreen as a multilevel marketing opportunity.
If you’re set on MLM, ForeverGreen is not terrible, but probably not the best, either.
If you’re doing it for the money, there are better ways to kill your day job. You might like our coaching because it shows you the good life without peddling products to your family and friends.
http://bodynutrition.org/forevergreen-review/
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